Emotions play a very important role in arguments, not because they contribute to determining factual truth, but because they have tremendous influence over convincing power (and also because they can be used to bait your opponent into saying something they'll regret). Something that in turn has tremendous infleunce over emotions is the connotation of the words we choose. Understanding these connotations can help us exploit them and avoid being affected by our adversaries exploiting them against us. Here are a few I want to shed light on.

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