Lots of people, when their favorite work is subjected to valid criticism, will hotly respond that because the purpose of fiction is entertainment, "it's just a matter of taste" and "if you don't like it, don't watch it". I've already explained why this position doesn't hold water on the index page. But you might wonder, if story quality really is objective, and I don't dispute that the purpose is for enjoyment, why people have such vastly disparate opinions on how good the same story is. I'm making this article to point out all the ways this can happen.

I'm sure there are more possible reasons that I haven't pinned down, but this should shed some light on why my beliefs aren't contradicted by observed events.

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